Launching Energy-R Case Study Example | Topics and Well Written Essays - 5000 words - 2

Launching Energy-R - Case Study Example It is regarded by many critics that marketing is the most crucial of all the functional aspects of the business; it can be argued that marketing is the prime means for attracting a customer, and without customers, there is little that the other departments are going to do. Marketing is important in helping the company to construct upon their corporate and business foundations, and to use them to solidify their goals. In order to further the objectives of the business, the business needs to consider the bigger picture. From the perspective of launching a product in the market, the bigger picture would entail exploring the market potential for the product, researching the competitors in the market giving particular attention to their strengths and weaknesses, coming up with an appropriate marketing strategy for the product and selecting suitable marketing channels. Moreover, it is also important to develop apposite measures for managing and supervising the launch of the product in the market. The purpose of this paper is to research the market potential for an energy drink in London, UK, and to go through the aforementioned process of launching a product. The energy drink is called Energy-R. The initial part of the paper reviews the literature explaining strategic and operational literature. There are various marketing orientations that the customers show towards the consumption of products. Functioning businesses have two main purposes. Firstly, they are working for the retention of the customers that they have attracted. Secondly, businesses are endeavoring to attract new customers and increase their clientele. There are a number of philosophies that can be implemented for the attainment of these two goals of the business. The first philosophy relates to the production concept. This means that all consumers are going to consume those products that are not only within the range of affordability but are also easily and extensively found.

Reliability of Standardized Testing Essay Example | Topics and Well Written Essays - 1000 words

Reliability of Standardized Testing - Essay Example If we take into account the basic ideology of standardized testing, it deals with providing information about performance of individual students and also provides an evaluation of the program. In short, we can say that standardized testing makes not only teachers accountable for the poor performance of the students, but also holds the administration equally accountable for the result as well. This is quite pertinent, because the administration is responsible for providing the teachers the basic facilities in order to carry out their jobs, hence the teachers cannot be made scapegoats under this system. Hence this system does have reliability in the sense that every body involved in the education system is accountable to some extent. The reliability of standardized testing has been put under the scanner several times in the past, in fact, as early as in the summer of 1977, at the National Consortium on testing. In this consortium it was decided to "promote a wider understanding of standardized testing among educators, legislators and public at large" (p.2). At that point itself, there was a lot of criticism from a segment of educators and administrators who felt that there had to be changes made in the system. According to Monroe (1924), the standardized tests provided "scientific" and "standard units" (p.7) for measuring the achievements of a student. These arguments are totally valid and indicate the reliability of standardized testing. However, considering there have been enormous changes in the education system, since these comments were made. If we take the current scenario into question, we have to address a host of issues in order to answer this question. There have been a number of testing methodologies that have emerged since then, and in the current scenario, we have to take these into consideration while evaluating the reliability of standardized testing. One of the strongest proponents of standardized testing was Atkinson (2001), who had argued that for use of only standardized tests in admission process in U.S Universities, as he believed that they were quite reliable and provided were fair. He was right in the sense that standardized tests not only provide comprehensive evaluation of the performance of the student, but also strengthen the basic foundation and principles involved in teaching. There are may be varying opinions over standardized testing, but there is no doubt that standardized testing is quite effective efficient. The reliability has often been questioned partly due to the efficiency and effectiveness of this methodology. As mentioned before standardized testing not only evaluates the performance of student, but also tests the efficacy of the teachers, administration and the school itself. In this way everybody involved in the system is accountable and that raises doubts that people involved may get desperate and adopt illegal mechanisms, so that they are not held accountable and this is the reason why the reliability of standardized testing has been questioned. However, the opponents of standardized education system believe that the problem with accountability is that it could cause a cascading effect; in the sense that the teachers may be influenced to design the

Many companies argue that they search for synergies between the Essay

Many companies argue that they search for synergies between the business in their portfolio.do you think this is a realstic aspiration in aswering this qustio - Essay Example In business, the term describes a hoped-for or real effect resulting from different individuals, departments, or processes or portfolios of a business or companies working together and bringing about higher productivity and revenues than those of the sum of the individual elements or processes or portfolios of the business. This kind of advantage may be derived from the combined or cooperative efforts of different lines of business of an enterprise and or from the merger of two companies in the same line of business or industry. In fact, synergy is the magic word often bandied about to justify mergers and acquisitions. We shall consider in this paper the nature, content and the extent of synergy that may be generated in both these categories of business combination. However, at the outset itself, it needs to be said as Addison's Sir Roger de Coverly had often declared years ago that "much may be said on both sides of the question". (Joseph Addison) Currently, many of the world economies are 'knowledge-based', heavily dependent on and driven by innovative technology. Any business which cannot adapt itself to the exacting demands of such an economic environment may find it difficult to survive long in the hustle and clamour of the competitive world in which it has its existence. Today's management has to be strategically equipped for the situation. Synergy supplies that strategic equipment. And a management so equipped will focus on the whole, and not on the parts, of a conglomerate business and will work on the interface of components, on their links and binding factors, and on the potential for the whole system to achieve results that are greater than the sum of the parts. A corporation that builds on core competencies utilises skills that combine to strengthen value chains and build greater competitive advantages. This leads to synergies among business units, which help them to become more productive together than independent ly. The collection of skills used in this situation may be largely intangible, but corporations can and do build synergies by sharing tangible resources. Corporate strategy seeks to develop synergies by sharing and coordinating staff and other resources across business units, investing financial resources across business units, and using business units to complement other corporate business activities. In the language of simple arithmetic logic, if two horses can pull 9,000 pounds, four horses can pull 18,000 pounds. Sounds reasonable - but in the language of synergy, it is wrong! Four horses in combination will be able to pull over 30,000 pounds! It is synergy that makes the difference. A few examples For instance, Ford Motor Company's different brands have their own strengths and systems. The organization unites them together with shared data and compatible systems. Their different high-tech and consumer-focused businesses have imparted the potential of impressive revenue growth, and supplied the synergies for maximum benefit. Another example is that of Toyota. Its global competitive advan

The Zoot Suit Riots Essay Example | Topics and Well Written Essays - 750 words

The Zoot Suit Riots - Essay Example The Zoot Suit Riots In a sense, the Sleepy Lagoon Murders were part of what contributed to the zoot suit riots although they happened a year before the riots started. Sleepy Lagoon was a hangout place for Mexican youth. By day it was a place to swim and by night it was a lovers lane. It was one of the few places that Mexican American youth could go without having a hassle from prejudice. On August 1, 1942 two Mexican youth were sitting in the car talking and they were viciously attacked by what appeared to be a rival gang. The male, Hank Leyvas and his girlfriend were badly beaten. Hank went back to find the youth with reinforcements and attached other youths that were attending a birthday party nearby; Josà © Dà ­az was one of those attending. Dà ­az was killed in the "rumble" and a call to action went out from the Los Angeles Police Department. In the process Leyvas and 21 other Mexican youth were convicted of the murder through the Los Angeles tabloid journals and Leyvas was sentenced to life in S an Quentin. A few months later the zoot suit riots broke out and this would be one of the worse problems in Los Angeles history. In order to understand the zoot suit riots, it is important to understand a little about the zoot suit culture. Zoot suits were a popular dress that African Americans wore during the jazz era. It was a flashy outfit and it was a bit outrageous. It had broad shoulders, a narrow waist and balloon pants. It was a way of expression that let people of color be seen in places that society said they were supposed to be invisible. The Mexican American youth picked up the culture and ran with it.

Before Sunset Analysis Essay Example | Topics and Well Written Essays - 1000 words

Before Sunset Analysis - Essay Example Urban public space needs to be privatized so as to bring up the modern and up to date look of a city despite the cultural background that the society holds on to. The city is also based on the traditional and olden society. According to Zukin (1995), â€Å"we who live in cities like to think of â€Å"culture† as the antidote to this crass vision†. This means that, the city syndrome of never to change how an old city looks is deeply rooted to their culture and changing or refurbishing the society by giving it a new modern look would not be that easy due to the society that has lived there long enough. An example of a scene is the one where by Jesse and Celine meet in the pedestrian paths and they catch up on their previous encounter when they met nine years ago. This scene depicts old age Paris where the city is not popularized, there are few people and there exist one or two bookshops right in the buildings where they are selling books that are also termed as classics, like Shakespeare. The same scene depicts the city structure as being not quite involving as some of the places termed as restaurants are also closed. According to the film â€Å"Before Sunset†, the city of Paris has very classic and civilized neighborhoods. Taking a scene where Jesse and Celine are talking about whether any of them showed up in Vienna, the pedestrian path ways are quite big and open. There exist very wide paths in between buildings where people can essentially walk freely, park their cars or motorcycles and so on. The neighborhood opens up to accommodate roadside restaurants where people could sit down in the open and enjoy a hot drink or even lunch or dinner at their convenience. The neighborhoods are quiet as the main road is actually situated a little bit further from the neighborhood. This is a symbol of the classic Paris look back in the days. Cafes are open up in the neighborhood all the time and anyone can pop in. The scene where

Social Media at Work Essay Example | Topics and Well Written Essays - 250 words

Social Media at Work - Essay Example These are valid reasons that should be put in consideration about the issue of social media at work. However, there are other ways that such organization can effectively use social media. Employees will get an opportunity to research on important issues about the organizations such as connecting with customers or researching on projects to complete (Kovary 46). Many organizations require social media use for roles like sales, research, marketing, customer service and recruitment. It’s therefore major for the employees to understand the effective use of social media (Kovary 46). In order to manage so, the organization should provide training on the issue of appropriate use of media, establish a social media policy that will provide the conduct expectations, include an open dialogue on the consequences of negative behavior on social media, and also communicate the standards and policy frequently with employees and managers (Kovary

Airports and ground handling Essay Example | Topics and Well Written Essays - 1500 words

Airports and ground handling - Essay Example Various studies suggest that privately owned firms can realize higher levels of operating efficiency compared to state owned firms (Megginson et al., 2004). In the UK, there are various ownership structures of airports which include complete private ownership, local government ownership and public-private ownership. While there are several airports which are individually owned, there are also many airport operator groups in the UK. The privatisation of the UK airports is not an isolated case since the move has been embraced by other governments globally. For instance, Austria commercialised and privatised the Vienna International Airport; Australia privatised Melbourne or Tullamarine (Baird, 1996) while New Zealand privatised the ports of Wellington and Auckland international airports. Ideally, many governments globally have leased out their airports on a long-term basis to private entities to operate them to enhance their efficiency and effectiveness (Assaf, Gillen, & Barros, 2012). It is also crucial to note that this kind of arrangement has been extended to the management of sea ports and terminals across the world to enhance efficiency by easing congestion in the port facilities. A good example was the privatisation of nine UK ports in 1983 that formed the Associated British Ports (Haarmeyer, &Yorke, 1993). The privatization enabled the ports to increase capital investment, diversify assets and adopt effic ient practices (Haarmeyer, &Yorke, 1993). Thus, it is evident that privatisation of government owned entities is crucial in improving their operational efficiency and effectiveness. It is important, however, to note that privatisation of airports has not taken place in all parts of the UK and the world. Some airports such those in the Islands of Scotland, which are not busy or desirable are usually funded by the state to facilitate the movement of people